Recently I was reading an article about consumer choices, what makes people buy certain things at certain times? It’s not always what you think that influences our choices. I think there are some valuble things we can learn from this to help with weight loss.
This article looked at people eating popcorn at the cinema, at first thought you would think that the people choose to have popcorn at the cinema because :
- They are hungry or they think they will get hungry during the film.
- They smell the fresh popcorn and this makes them desire it.
- They love popcorn so much they always have it as a treat when at the cinema.
What the research discovered was that even if the popcorn was not fresh people still ate as much as they would if it were fresh. It goes on to reveal that this behaviour is only associated with the cinema, in another situation they would not choose popcorn and if they did they would reject the stale popcorn.
Although this study was looking at peoples purchasing habits it also reveals a lot about their eating habits and recognising some of our own habits can help you to make the right choices to achieve the eight loss you desire.
Are some of your food choices made form habit, do you eat sometimes because:
- You are in a certain place, like the cinema.
- You are doing a certain activity.
- Of the people you are with.
To read the original article click here
